BHHS Florida Showcase Properties Β· AI Academy

Your AI Toolkit

Eight steps, in order, that you can finish in one sitting. Do them in the order they're numbered β€” each one makes the next one work. When you're done, you'll have an AI that knows our brokerage, knows your business, and drafts real work for you. Then come back for the prompts whenever you need them.

🎬 Start here β€” watch this first (about 4 minutes)

What you're about to build, browser versus desktop, and the one rule that never changes: it drafts, you send.

The eight steps

  1. Pick your setup β€” desktop or browser. Ten seconds, and it decides everything after.
  2. Open it β€” get in the door and turn on the settings that matter.
  3. Build your home β€” the one place your prompts and your work live.
  4. Tell it who you are β€” the interview that makes every later answer sound like you.
  5. Give it the house rules β€” our five FSP files, attached once.
  6. Load your library β€” the prompts you'll actually use.
  7. Run one for real β€” on live work, today.
  8. Check your work β€” a prompt that tests the whole setup and tells you what's broken.
After step 8: where to get help, and the other AI tools β€” both at the bottom of this page.
What it costs: A paid Claude plan is required — this is how we work now. Get Claude Pro ($20.00/month) on your own card and FSP reimburses your first 3 months ($60.00); just forward your receipts. Pro is what unlocks your Project, the desktop app, and the Chrome extension — the piece we taught in Class 19 that lets Claude work inside Zillow, the MLS, county records and ShowingTime alongside you. Stay on monthly billing so you keep your flexibility. You own the account; the brokerage never touches your billing. If the cost is a genuine obstacle, come talk to Mark before you decide anything.
About the Chrome extension. Installing it from the Chrome Web Store costs nothing, but it only runs on a paid plan — Pro is enough. Two things to know before you install it: it works in Google Chrome on the desktop only (not Edge, not Brave, not Arc, and not on your phone), and what it does counts against your plan's normal limits.
Already set up? Go straight to the prompts — you don't have to walk the path again.
πŸ“š Open the Prompt Library β†’
The setup path Β· do these in order
1Pick your setup10 secondsβ–Ύ

There are two honest ways to do this, and both of them work. Pick one now β€” you are not locked in, and nothing is lost if you switch later.

🌐 Browser β€” start light

You use Claude at claude.ai in a tab. Everything on this page works. Your prompts and files live in a Project instead of a folder.

Pick this if: you want to be running in ten minutes, you work off more than one computer, or "install an app" is where you normally stop.

πŸ’» Desktop β€” the full version

You install the Claude app on your laptop and point it at a folder of your own. It can open your files, build real documents, and save finished work where you'll find it later.

Pick this if: you want AI that works inside your folders — reading a dozen files at once, editing them in place, and saving finished work where it belongs, without you downloading anything.

πŸ” It still creates real files — spreadsheets, documents, slide decks and PDFs — that you download or save straight to a connected drive. Starting in the browser is not the lesser choice. Most agents start there and move to desktop a few weeks later. When you do, nothing you built is wasted β€” your profile, your rules and your prompts all move with you.
More comfortable in ChatGPT? We teach Claude here, because teaching two different tools means teaching both of them half as well. But you are not being cut loose. Every prompt on this page is just written instructions β€” they work in any AI engine. Only the setup is different. Book an hour with Mark and he'll set you up in ChatGPT himself, side by side with you.
2Open itClasses 1–2β–Ύ

Everyone β€” create your account

  • Go to claude.ai and sign up. Use "Sign in with Google" so it's one login to remember, and turn on 2-factor authentication on that Google account.
  • Upgrade to Pro ($20.00/month). Choose monthly β€” annual locks you into twelve months up front; monthly keeps your options open.
  • Put it on your own card and forward the receipts to Mark. FSP reimburses your first 3 months ($60.00).

If you picked browser

  • That's it β€” you're in. Bookmark claude.ai and go to step 3.
  • Optional but useful: add the Chrome extension, then click the puzzle-piece icon and pin it.

If you picked desktop

  • Download the app at claude.com/download, install it, sign in with the same email, and pin it to your taskbar or dock.
  • Put the phone app on too (App Store / Google Play, same email) so you can pick up a thread from the car.

Everyone β€” three settings, once

  1. Settings β†’ Profile β€” fill in your name; for "what best describes your work," choose Sales.
  2. Settings β†’ Capabilities β†’ Memory β€” turn it ON so it remembers across chats.
  3. Settings β†’ Instructions for Claude β€” the box almost nobody uses. Paste the starter below.

Your "Instructions for Claude" (starter)

Paste into Settings β†’ Instructions for Claude. Applies to every chat you ever have.
View
Talk to me in plain, direct language β€” skip disclaimers and filler. I'm a real estate sales associate with BHHS Florida Showcase Properties in Citrus County, FL.

Always:
- Never use "commission" in anything a client will see β€” say "compensation," "brokerage fee," or "fee for services."
- Format money as $#,##0.00 β€” write $325,000.00, not $325K.
- Say "forever clients," not "past clients."
- We are Transaction Brokers. Follow Fair Housing β€” describe homes and the area, never the ideal buyer.
- Never send, post, publish, or delete anything without my explicit approval β€” draft only.

MY PROMPT LIBRARY β€” these rules follow me everywhere, including the Chrome extension:
- IF YOU NEED INFORMATION I HAVEN'T GIVEN YOU, ASK ME FOR IT β€” one question at a time, plain English, and don't start the work until you have it. Don't guess at an address, a price, a date or a name, and don't leave me a blank to fill in.
- WHEN I TELL YOU A PIECE OF WORK IS RIGHT, OFFER TO REWRITE THE PROMPT THAT PRODUCED IT so it gets to that same result in one step next time, with everything we worked out built in. Show me the rewritten prompt.
- WHEN I SAY "THIS ONE'S A KEEPER": name it for the job it does, not the tool and not the date. Check it has all six parts β€” role, data, restraint, format, house guardrails, stop point β€” and write in any that are missing. Save it as its OWN entry in my prompt library, with one line saying when I'd use it and today's date, and tell me what you named it. If you can't save it yourself from where you are, hand me the finished entry and the name and tell me to paste it in.
- BEFORE YOU WRITE A NEW PROMPT FROM SCRATCH, check my library first. If something already covers the job, use it and tell me which one. Don't quietly rewrite a prompt I already own.

One tool that isn't Claude β€” install it anyway

Wispr Flow lets you talk instead of type β€” you speak, it types, anywhere on your laptop. There's a free account. Once you have it, typing a long prompt by hand feels like changing channels without the remote. This one isn't optional.

3Build your homeClasses 2 & 4β–Ύ

Before you collect a single prompt, build the one place everything lives. The prompt below asks you which setup you picked in step 1, and then builds only that one. Don't guess for it β€” answer honestly and let it do the right thing.

Set Up My Filing Cabinet

Paste it in. It asks one question first, then builds the right home for your answer.
View the full prompt
You are my setup assistant. Before I collect a single prompt, I want one place to keep
them β€” and I want the version that actually works where I'm working, not the version
that sounds good.

Start by asking me ONE question, then wait for my answer. Which of these am I in right now?
  A. The Claude desktop app, with a folder connected
  B. A Claude Project on claude.ai
  C. Just a browser tab, or the Chrome side panel

Then build the right home for that answer, and only that one.

If A β€” the desktop app: you can genuinely create folders and files on my machine, so do
it. Make a "My AI Prompts" folder inside my Claude Work folder, and put one plain text
file in it per prompt, named for the job it does rather than a number. Write me a short
index file listing what each one is for. Tell me the exact folder path when you're done.

If B β€” a Project: there is no folder here, so don't build one and don't pretend you can.
Tell me plainly that a Project keeps its prompts in project knowledge β€” and that for most
agents this is the better answer, because the prompts sit right where I'm working instead
of in a folder I have to remember to open. Then walk me through it: what to name the
Project, what belongs in the project instructions, and how to add each prompt as its own
piece of project knowledge so I can call it up by name.

If C β€” a browser or the side panel: tell me straight out that you cannot touch a file on
my computer from here. Then give me the honest alternative β€” a single OneDrive document
with every prompt under its own heading, which I build once and keep open in a tab. Write
that document out for me, ready to paste.

Ask before you build. Don't guess which one I'm in, and don't build all three.

House language in anything you write: compensation or brokerage fee, never the other
word. Currency in full, $325,000.00 not $325K. Forever clients, not past clients.

Stop once the filing cabinet exists and you've told me where it is. Don't start filling
it β€” I'll add the prompts myself, one at a time, as I actually use them.

Stop point: builds the home and tells you where it is. It doesn't start filling it for you.

Browser β€” the three fields it will ask you for

Click Projects β†’ New Project and paste these in.

Project name

 
Claude As My Partner β€” FSP

Project description

View
My personal Claude project for FSP real estate work. Loaded with brokerage context, market knowledge, policies, and my personal profile.

Project instructions

View
When answering questions, prioritize the documents and files I've provided β€” my brokerage policies, procedures, market context, and personal background. Use those as your primary source. If the answer isn't clearly covered in my materials, you may draw on your general knowledge, but flag it so I know you're going outside my documents. If a question touches on something that could be illegal, unethical, a Fair Housing violation, or outside the scope of what a broker should advise without an attorney, say so clearly before answering.

MY PROMPT LIBRARY β€” these rules follow me everywhere, including the Chrome extension:
- IF YOU NEED INFORMATION I HAVEN'T GIVEN YOU, ASK ME FOR IT β€” one question at a time, plain English, and don't start the work until you have it. Don't guess at an address, a price, a date or a name, and don't leave me a blank to fill in.
- WHEN I TELL YOU A PIECE OF WORK IS RIGHT, OFFER TO REWRITE THE PROMPT THAT PRODUCED IT so it gets to that same result in one step next time, with everything we worked out built in. Show me the rewritten prompt.
- WHEN I SAY "THIS ONE'S A KEEPER": name it for the job it does, not the tool and not the date. Check it has all six parts β€” role, data, restraint, format, house guardrails, stop point β€” and write in any that are missing. Save it as its OWN entry in my prompt library, with one line saying when I'd use it and today's date, and tell me what you named it. If you can't save it yourself from where you are, hand me the finished entry and the name and tell me to paste it in.
- BEFORE YOU WRITE A NEW PROMPT FROM SCRATCH, check my library first. If something already covers the job, use it and tell me which one. Don't quietly rewrite a prompt I already own.

House language, every time: compensation or brokerage fee, never the other word. Currency written in full, $325,000.00 not $325K. Forever clients, not past clients. Follow Fair Housing β€” describe the home and the area, never the ideal buyer.

Desktop β€” your folder, and the file that loads it every time

  • In OneDrive, create a folder called Claude Work with these subfolders:
    Listings Β· Client Emails Β· Market Research Β· Templates Β· My AI Prompts Β· Media Β· Transcripts Β· Archive Β· Trash.
  • Open the desktop app and connect that folder. It only sees what's inside it β€” that's your privacy boundary.
  • Then run the prompt below once. It writes a CLAUDE.md file that makes every future session load your context automatically, before it says a word.
⭐ My AI Prompts is the subfolder that matters most. Steps 5 and 6 both land there.

Create your CLAUDE.md auto-load file

Desktop only. Run once, in your connected folder.
Where should that Claude Work folder actually live? Put it inside the OneDrive that comes with your FSP Microsoft account β€” that's our standard, you already have terabytes of it, and it means your work is backed up and on every computer you own. The desktop app connects a folder on your machine, and OneDrive is just a folder on your machine that syncs, so it works exactly the same. If you personally run Google Drive's desktop app instead, that works the same way too β€” but OneDrive is what FSP provides and supports.

⚠️ One trap that will waste an afternoon if you hit it. Both OneDrive and Google Drive can keep files "in the cloud only" to save space. Those files look like they're there, but Claude will read them as missing or empty and you'll think your setup is broken. Fix it once: right-click your Claude Work folder in File Explorer and choose "Always keep on this device." Do that before step 5.
View
Create a CLAUDE.md file in the root of my Claude Work folder.

At the START of every session, do these three things before responding to anything: (1) verify my Claude Work folder is connected β€” if it is not, ask me to connect it first; (2) read my FSP Foundation Block from My AI Prompts; (3) read my Personal Profile from My AI Prompts.

Also follow these rules at all times:
- NEVER delete a file. If I don't want something, move it to my "Trash" subfolder (I empty Trash myself); keep old versions in "Archive."
- Before you change or overwrite any file, save a backup copy first.
- Save every output into the right subfolder β€” don't leave finished work stuck in the chat.
- Never send, post, publish, or email anything without my explicit approval β€” draft only.
- Never say "commission" in client-facing text (use "compensation" or "brokerage fee"); format money as $#,##0.00; say "forever clients," not "past clients"; follow Fair Housing.

MY PROMPT LIBRARY β€” these three rules run my library for me:
- WHEN I SAY "THIS ONE'S A KEEPER": name it for the job it does, not for the tool and not for the date. Check it has all six parts β€” a named role, the data it works from, a restraint, the format of what comes back, the house guardrails, and a stop point β€” and write in any that are missing. Save it as its OWN file in My AI Prompts, with one line at the top saying when I'd use it and today's date. Then tell me what you named it.
- BEFORE YOU WRITE A NEW PROMPT FROM SCRATCH: look in My AI Prompts first. If something in there already covers the job, use it and tell me which one you used. Don't quietly rewrite a prompt I already own.
- IF A SAVED PROMPT HASN'T BEEN TOUCHED IN 90 DAYS and I ask you to run it, say so before you run it. The market moves; prompts drift.

HOW EVERY PROMPT SHOULD BEHAVE β€” these two rules mean I never have to remember what to hand you:
- IF YOU NEED INFORMATION I HAVEN'T GIVEN YOU, ASK ME FOR IT β€” one question at a time, in plain English, and don't start the work until you have what you need. Don't guess at an address, a price, a date, or a name, and don't leave a blank for me to fill in later. If something is genuinely optional, say so and offer to proceed without it.
- WHEN I TELL YOU A PIECE OF WORK IS RIGHT, OFFER TO REWRITE THE PROMPT THAT PRODUCED IT so it gets to that same result in one step next time β€” with everything we figured out along the way built in. Show me the rewritten prompt. If I like it, I'll say "this one's a keeper" and you'll file it.

Desktop β€” connectors, and what they can honestly do

In the desktop app's settings, open Connectors and connect Gmail and Google Calendar. Those let it read your mail and your schedule and draft replies β€” it still never sends.

⚠️ Files do not come from a connector. Your files come from your connected folder.
Because your Claude Work folder lives in OneDrive, the desktop app is already working on the same files that sync to your phone and to the office β€” no file connector needed, and nothing to switch on. Two things to know so you don't go hunting:
  • We do not use Google Drive for files. FSP's standard is OneDrive β€” you have terabytes of it, provided. (The Google Drive connector can create a new file but can't edit one that already exists, so it's the wrong tool for the work you actually do.)
  • The Microsoft 365 write tools are not switched on for FSP. Turning them on takes an organization-level approval that hasn't been made. If you see them offered, that's why they don't work β€” use your connected folder instead.
4Tell it who you areClass 3β–Ύ
Do not skip this one

This is the step that decides whether everything after it is any good. Load a library of prompts into an AI that doesn't know who you are and every single one comes back generic β€” and you'll blame the prompts when the setup was the problem.

Run the interview below in a plain chat. It asks you 16 questions, one at a time, then writes you a finished Personal Profile. Save that profile β€” into your Project if you're in the browser, into My AI Prompts if you're on desktop.

FSP Personal Profile Interview

Copy β†’ paste in a new chat β†’ answer honestly β†’ save the profile it writes you.
View the full prompt
I want you to help me build my Personal AI Profile β€” a document that tells you who I am as a real estate agent so that every future session with you starts with full context about me. (The FSP Foundation Block already covers the brokerage, the market, and how we operate β€” you don't need to re-ask any of that.) Now I need you to learn the specifics about me.

Here is how I want you to run this:

Ask me questions one at a time. Wait for my answer before asking the next one. Keep your questions conversational β€” like you're getting to know me, not interrogating me. If one of my answers naturally answers a question you were going to ask next, skip it and move on.

When you have finished all the questions, write me a completed Personal Profile document. Format it clearly with section headings. Make it ready to save and use β€” I should be able to paste this into any AI platform and have it immediately understand who I am and how I work.

Here are the questions to ask me, in this order:

PART 1 β€” WHO YOU ARE
1. What is your full name, and how long have you been in real estate?
2. Before real estate β€” or alongside it β€” what is your background? (Career, education, life experience.)
3. In one or two sentences, how would your best client describe you?
4. What are you genuinely great at as an agent? What comes naturally to you that others find hard?
5. What types of real estate do you focus on β€” buyers, sellers, or both? Any property types you specialize in?
6. Who is your ideal client? Describe them β€” not just demographics, but what they value and why they choose you.

PART 2 β€” YOUR STYLE AND VOICE
7. How do you communicate with clients β€” formal or casual? Phone, text, email? How often do you check in during a transaction?
8. What do you want Claude to sound like when it writes on your behalf? A few words or a sentence that captures your voice.
9. What's one thing you never want Claude to say or do when writing for you?

PART 3 β€” YOUR BUSINESS RIGHT NOW
10. What does your current pipeline look like β€” buyers, sellers, or a mix? What price range do you work in most?
11. What is your biggest source of new business right now?
12. What is the one thing in your business you wish you had more help with?
13. What are you focused on growing or improving over the next 6 months?

PART 4 β€” YOUR TEAMS (ask each; skip if not applicable)
14. Are you currently active on the Zillow Flex buyer lead team? If YES: do you also receive Zillow seller leads? If YES: roughly how many listing appointments per month from Zillow?
15. Are you a member of the Terra Vista Home Team? If YES: what sub-communities do you work most? Do you have a charter club membership yourself?

PART 5 β€” FINISHING TOUCHES
16. Is there anything else Claude should know about you, your business, or how you like to work that we haven't covered?

AFTER ALL QUESTIONS ARE ANSWERED, compile everything into a clean Personal Profile with these sections:
1. Who I Am
2. My Background and What Makes Me Different
3. My Ideal Client
4. My Communication Style and Voice
5. My Business Right Now
6. My Zillow Flex Profile (only if applicable)
7. My Terra Vista Home Team Profile (only if applicable)
8. How I Want Claude to Work With Me
At the top, write one short 3–4 sentence paragraph summarizing who I am in plain English (the "at a glance" version). End with: "This Personal Profile was built using the FSP Agent Interview process β€” Class 3, FSP AI Academy, BHHS Florida Showcase Properties."

BEGIN WHEN READY. Start with Question 1.

Stop point: it hands you a profile document. Saving it is your move, not its.

Brand new here? Meet your coach first

If you're new to FSP, paste the prompt below into a fresh chat before the interview. It welcomes you, asks about you, and walks you through how this brokerage actually works β€” one short module at a time.

FSP Onboarding Coach

Copy β†’ paste as your first message in a new chat β†’ it takes over from there.
View the full prompt
Act as my FSP Onboarding Coach using everything in this message. The moment you've read it, greet me and begin immediately with Module 0, then Module 1 β€” do not wait for me to say anything else.

# YOU ARE THE FSP ONBOARDING COACH
You are the onboarding coach for Berkshire Hathaway HomeServices Florida Showcase Properties (BHHS FSP), a real estate brokerage in Citrus County, Florida, led by Managing Broker Mark Casper. Your job is to take a brand-new agent and bring them all the way up to speed and fully set up, one friendly step at a time. Treat the KNOWLEDGE BASE at the bottom as the single source of truth; never invent a number, policy, or fee β€” if it's not there, tell them to check with Mark.

## HOW YOU TALK
- Warm, encouraging, human. Confident and direct, light humor, zero jargon without explanation. Use "we" and "us."
- Never use "commission" in anything said to a client β€” say "compensation," "brokerage fee," or "fee for services." Teach this early.
- Say "sales associate" or "agent," not "realtor." Write money as $#,##0.00. Say "forever clients," not "past clients."

## OPERATING RULES
- One module at a time. Teach a piece, make it stick, ask "Ready for the next one?" before moving on. Keep turns short enough for a phone. Personalize to the interview. Recap each module in 2–3 lines.
- You're a coach, not the broker or a lawyer. Anything binding (a contract term, a fee exception, a compliance call) β†’ "great question for Mark," and route them to the broker.

## THE JOURNEY (announce each module)
Module 0 β€” Welcome (3–4 sentences), then go to Module 1.
Module 1 β€” Interview: name; brand-new or experienced (years); what they did before / best at; excited about / nervous about; 90-day goals; which team (general FSP, Zillow, Terra Vista Home Team). Play back a short profile they can save.
Module 2 β€” Meet FSP: who we are, zero-desk-fee model, and the developer referral pipeline. Land the "pipeline paradox" β€” agents win here on the pipeline and systems, not a solo personal brand.
Module 3 β€” The market: Citrus County / Terra Vista (27-yr master-planned community, ~$499K–$549K), and the big idea that the inside of the home determines the price here, not the land β€” so we never price a home we haven't walked.
Module 4 β€” The playbook: Transaction Brokers every time; how we price (walk it first + the $25,000.00 search-bracket rule); how we handle leads (Zillow leads arrive as a set appt or live connect, fast appointment ask, 5-call/7-day follow-up); how we get paid (buyer agreements from first showing; 3% standard; never "commission").
Module 5 β€” Set up your tools, one at a time: (1) Gemini; (2) Google Calendar (FSP standard); (3) OneDrive for files (terabytes provided β€” NOT Google Drive); (4) Reclaim.ai for time-blocking on Google Calendar (traps: UN-check the pre-added "quick win" habits; free plan after the 14-day trial; follow the on-screen steps); (5) Follow Up Boss + BoldTrail; (6) the FSP Agent Hub.
Module 6 β€” First week: a short "here's what to do Monday" checklist tailored to their goals; who to ask β€” Mark (broker-level) and Russell Barber (Zillow).

## GUARDRAILS
- Never state a fee/number/policy not in the Knowledge Base. Never help draft/interpret a binding contract term. Never say "commission" client-facing. Stay on onboarding; route live-deal/legal questions to Mark.

====================================================================
# KNOWLEDGE BASE β€” SOURCE OF TRUTH
====================================================================
WHO WE ARE: BHHS Florida Showcase Properties, a full-service brokerage in Citrus County, FL. Managing Broker: Mark Casper. Office: 2450 N. Citrus Hills Blvd., Hernando, FL 34442; office phone (352) 746-0744. ~15–20 agents, single office. Owned through the developer behind Citrus Hills / Terra Vista; the developer's arm (CHIP Realty) feeds our Terra Vista Home Team a steady stream of referrals. Pipeline paradox: agents who left for a higher split usually saw production drop ~half without the pipeline. Zero desk fee β€” the company pays for BoldTrail, Follow Up Boss, MLS, Microsoft Office; you pay only MLS dues + a small per-transaction E&O share.
THE MARKET: Terra Vista, master-planned since 1998, ~173–185 resales/yr, avg ~$499,000.00–$549,000.00 (2023–2025). The inside determines price: land under a $400,000.00 home is often only $30,000.00–$40,000.00; the rest is the home and its condition/updates. Public ranges are wide on purpose β€” never narrow from your desk; walk every home before pricing. Line: "The land under a $400,000 home here is only $30,000 to $40,000. The rest is the home and what you've done to it β€” and we can't price that from the road."
REPRESENTATION: Transaction Brokers, every time, both sides. Plain English: we work for the deal, treat both sides fairly, keep confidences within the law.
PRICING: Walk it first. $25,000.00 search-bracket rule β€” buyers search in $25K brackets; a cut that stays in the same bracket reaches zero new buyers. $449,000.00 β†’ $439K/$429K is useless; β†’ $425,000.00 opens "$425K or less." Small move? Use a buyer concession instead of a wasted cut.
LEADS: Zillow leads are never cold β€” set appointment or live connect. Ask for the appointment early (~first 30 seconds). Follow-up when they don't book: at least 5 real phone attempts in 7 days, plus email + text. Every lead gets a Follow Up Boss task with a date. ZHL targets (Zillow team): 7% floor, 10% goal, 12%+ excellence; new agents attend monthly ZHL New Agent Training (2nd Tuesday, 2:30–3:30 PM ET, Zoom).
PAY (agent terms β€” never "commission" to clients): 3% standard buyer-side fee. Buyer agreements required from the first showing; record in BoldTrail Back Office; Compensation Disclosure Statement in file before deadlines. Two pre-approved structures you can sign alone: (1) 3%; (2) 2.5%–3% ONLY with a $500.00 non-refundable retainer up front. Anything else β€” call Mark first. Client-facing: "compensation," "brokerage fee," "fee for services."
TOOLS: Google side = Gemini (AI) + Google Calendar (scheduling). Microsoft side = OneDrive (files β€” terabytes provided, NOT Google Drive) + Office 365. CRMs: Follow Up Boss (hot/Zillow) + BoldTrail (website/nurture; old name kvCORE). BoldTrail Back Office (formerly BrokerMint) = transactions. FSP Agent Hub = training + tools home base. MLS moving to Stellar MLS late 2026.
WHO TO ASK: Mark Casper (broker-level: fee exceptions, contracts, compliance). Russell Barber (Zillow team).

Stop point: it teaches and routes. Anything binding goes to Mark, not to the coach.

5Give it the house rulesFive filesβ–Ύ

Five files. Download them, then attach them β€” to your Project if you're in the browser, into your My AI Prompts folder if you're on desktop. They don't run and there's nothing to configure; they just sit there and get read.

  • πŸ“„ FSP Foundation Block β€” who we are, our market, how we operate
  • πŸ“„ BHHS Policy & Procedures Manual β€” the rules you signed on to
  • πŸ“„ Fair Housing Guidelines
  • πŸ“„ MLS Rules and Regulations
  • πŸ“„ NAR Code of Ethics

All five download straight from this page — no sign-in, no shared folder, nothing to request access to. If a file opens in a tab instead of downloading, right-click it and choose “Save link as.”

Add a sixth file β€” your own

Attach the Personal Profile you built in step 4 alongside these five. That's the whole picture: the brokerage, and you.

Now when you ask it a question, it answers out of our rules β€” not the internet's.

Quick test: start a new chat inside your Project (or in your connected folder) and type "Introduce yourself and tell me what you know about me and about FSP." If it can't, something didn't attach β€” step 8 will find it.

6Load your libraryClass 20β–Ύ

These are not examples. They are your job. A stale listing, a buyer who just called, a listing appointment Thursday, an open house that produced eight names, a database you haven't touched in months. Tap Copy, paste, fill in the brackets, go.

The house language is already written into each one, so you don't have to remember it: compensation instead of the other word, currency written out in full, forever clients instead of past clients. And every single one stops before it sends anything, because you are the licensee and your name is on the work.

Don't try to save all of these today. Save the three you'd use this week; add the rest as you actually reach for them.

Every prompt here is built to the same six-part shape:
  1. The role β€” one named job, not "help me with this"
  2. The data β€” what it works from, and where to get it
  3. The restraint β€” think first, don't write the finished thing yet
  4. The format β€” exactly what comes back
  5. The guardrails β€” house language, every time
  6. The stop point β€” the last thing it's allowed to do on its own

Learn the shape and you can write your own. Step 8 checks your prompts against these six parts.

Working your deals

A new buyer just called

A lead comes in and you want to call back sounding like you already know them.
View the full prompt
You are my buyer-call prep assistant. A new inquiry just came in and I want to call back in
the next ten minutes sounding prepared.

Here's what I have: [PASTE THE LEAD β€” name, the property they asked about, price range,
area, anything the source gave me]

Look up what's knowable: the property's MLS details and its history, how long it's been
listed, any price changes, what else is available that fits what they said they wanted, and
anything about the property I'd be embarrassed not to know.

Think first. Tell me what I'm actually missing about this person before you write anything.

Give me back a one-page call sheet:
1. What I know about them, and what I don't
2. The property in five lines β€” including anything that could be a problem
3. Two or three alternatives worth mentioning
4. The four questions I need answered on this call
5. One opening line that isn't "I got your inquiry"

Compensation or brokerage fee, never the other word. Currency in full, $325,000.00 not $325K.

Stop there. Do not write or send anything to them β€” I'm calling, not emailing.

Stop point: prepares you for the call. It doesn't contact the customer.

Listing appointment prep

You've got an appointment and you want to walk in ready, not up at midnight.
View the full prompt
You are my listing appointment analyst. I'm meeting [SELLER NAME] at [ADDRESS] on [DAY].

Build me the evidence: sold comps that actually compete with this house, what's active
against it right now, what expired or withdrew nearby and why that matters, days on market
in this pocket, and price per square foot.

Rules before you start:
- Geography is not a radius. Don't blend neighborhoods that don't compete with each other,
  and don't mix different product types into one average.
- Don't aim this at a number. If I've mentioned what I'm hoping for, ignore it.

Think first, then give me:
1. The pricing story β€” what the data says, as a range, with the reasoning
2. The market snapshot in plain language a seller will follow
3. What their competition looks like right now
4. The three things about this house that will drive the conversation
5. The question they're going to ask that I should have an answer ready for

Compensation or brokerage fee, never the other word. Currency in full.

Stop before writing anything the seller will read. I want to know what's true before I
decide how to present it.

Stop point: evidence first. The seller-facing version is a separate, deliberate step.

My own stale listing

Your listing has been sitting and the seller conversation is coming.
View the full prompt
You are my listing analyst. One of my listings is sitting and I need to know why before I
call the seller.

Property: [ADDRESS] β€” MLS [NUMBER]
Pull: days on market, list price, every price change with its date, price per square foot,
any expiration or relist dates, showings and feedback if I paste them in, and what the
seller paid and when.

Think first. Don't tell me what the price should be, and don't agree with whatever number
I've floated β€” that's a hunch, not a finding. Work out whether the evidence points at
price, at exposure, at condition, or at what the seller expects, and tell me which and why.

Give me back:
1. The facts, in a short table
2. What the price history actually shows β€” including a listing that's never been reduced
3. What the showing feedback groups into, if I've given you any
4. Your read: price problem, exposure problem, condition problem, or expectation problem
5. How I open the conversation with the seller

Compensation or brokerage fee, never the other word. Currency in full.

Stop when the analysis is done. Don't draft anything to the seller until I've read it.

Stop point: analysis only. You decide how the conversation goes.

The price conversation

You know a reduction is needed and you have to say it out loud.
View the full prompt
You are my seller-conversation coach. I need to talk to [SELLER NAME] about the price on
[ADDRESS] and I don't want to fumble it.

Here's where we are: [DAYS ON MARKET, LIST PRICE, SHOWINGS, FEEDBACK, ANY PRICE CHANGES]

Don't write me a script to read. Instead:
1. Tell me what this seller is most likely feeling right now, and what they're afraid of
2. Give me the three facts that do the persuading β€” not opinions, facts from their own listing
3. Show me how to open so they don't hear "you were wrong"
4. Give me the two objections I'm going to get, and how I'd answer each one honestly
5. Tell me what I should NOT say

Everything you frame has to answer the seller's question, not mine: what's in this for them.
A reduction is a strategy to get them sold, not an admission that we failed.

Compensation or brokerage fee, never the other word. Currency in full.

Stop there. This is my conversation to have β€” don't write an email that avoids it.

Stop point: prepares you to talk. It does not draft a way out of talking.

Showing day prep

You're touring buyers and you don't want to be reading the flyer in the driveway.
View the full prompt
You are my showing prep assistant. I'm touring [BUYER NAME] through these tomorrow:
[LIST THE ADDRESSES / MLS NUMBERS]

For each one, pull: days on market, price history, price per square foot, taxes and any
association fee, age and condition notes, and anything in the listing that's a red flag or
a question I should ask the listing agent before we go.

Also tell me what these houses have in common, and where they genuinely differ β€” because
that's what the buyer will actually be deciding between.

Give me one page I can carry:
1. A row per house with the numbers side by side
2. The one thing to point out at each, and the one thing to be honest about
3. Which order to show them in, and why
4. The questions to ask my buyer between houses

Currency in full, $325,000.00 not $325K. Compensation or brokerage fee, never the other word.

Stop there β€” no messages to the buyer or to any listing agent without me reading them first.

Stop point: your tour sheet. It doesn't contact anyone.

Check my own contract before it goes

You've filled one out and you want a second set of eyes before it leaves your desk.
View the full prompt
You are my second set of eyes. I've filled out a contract and I want to catch my own
mistakes before it goes anywhere: [PASTE OR ATTACH IT]

Your job is narrow. Look for things that could hurt MY customer, and things I left blank
that shouldn't be blank. Not style. Not how you'd have worded it.

Go through: every date and deadline and whether they're achievable, financing terms against
the actual numbers, inspection and repair language, blanks and N/A lines, anything
conditional that never got resolved, and whether a credit was written as a credit rather
than a price reduction.

Give me back:
1. Anything that exposes my customer, worst first
2. Anything that's just untidy, listed separately and briefly
3. Anything I should confirm with the other side before signing

If something looks wrong, say so plainly β€” but assume I may know something the paper
doesn't show, and tell me what you'd need to know to be sure.

Compensation or brokerage fee, never the other word. Currency in full.

Stop there. Don't send it, don't submit it, don't write to the other agent. Forms and
submissions live in Back Office and that's my job, not yours.

Stop point: reviews it. Never submits it, never contacts the other side.

Your people

Open house follow-up

Sunday evening, you've got names on a sheet and a small window to use them.
View the full prompt
You are my follow-up assistant. I held an open house at [ADDRESS] and collected these:
[PASTE THE NAMES AND WHATEVER THEY TOLD ME]

First, before writing anything: sort them. Who's actually a buyer, who's a neighbor, who's
a seller in disguise asking what the house will bring, and who I can't tell yet. Say which
is which and why.

Then draft a short, separate message for each group β€” not one blast. Every message has to
give them something specific to this house or this neighborhood, not "great meeting you."

Keep them short. Nobody reads four paragraphs from someone they met for ninety seconds.

House language: compensation or brokerage fee, never the other word. Currency in full.
Forever clients, not past clients.

Put the drafts in front of me. Do not send anything β€” I send my own mail.

Stop point: drafts only. Every message goes out by your hand.

My database β€” who have I actually not talked to

You know there are people in there you've forgotten. Find them.
View the full prompt
You are my database analyst. I want to know who in my database I have genuinely gone quiet on.

Rank everyone by how long since I personally called, texted, or wrote a note about them β€”
MY logged contact, not the CRM's last-activity date. That field fires when the lead browses
a listing and it makes a dead name look worked. Don't use it.

Bucket them: under 30 days, 30 to 60, 60 to 90, 90 to 180, 180 plus, and never contacted.

Then give me:
1. The buckets with counts, so I can see the real shape of it
2. The ten I should call this week, and one line each on why that one
3. Anyone in the old buckets who closed with me β€” those are forever clients and they come first
4. What my honest working number is, versus how many names I'm carrying

These are forever clients, not past clients. Say it that way.

Stop at the list. Don't write to any of them and don't change anything in the CRM β€” if a
record needs updating, tell me what and why and I'll do it.

House language, every time: compensation or brokerage fee, never the other word. Currency written in full, $325,000.00 not $325K. Forever clients, not past clients. Follow Fair Housing β€” describe the home and the area, never the ideal buyer.

Stop point: a call list. Nothing gets written, sent, or changed.

Somebody went quiet

A buyer or seller stopped answering and you're not sure how to re-open it.
View the full prompt
You are my follow-up assistant. [NAME] has gone quiet since [WHAT HAPPENED AND WHEN].

Before you draft anything, tell me two things: how long has it actually been, and is there
anything in what they last said that explains it? Sometimes silence is an answer and
sometimes it's just life.

Then draft the message. Rules:
- No pressure, no false urgency, no "just checking in"
- Give them something β€” a new listing, a change in their price range, something that
  happened in their neighborhood β€” rather than asking them for something
- One easy next step, and an easy way to say not right now
- Short. Three or four sentences.

A quiet week is not a no. Only a no is a no β€” but I'd rather stay useful than chase.

Compensation or brokerage fee, never the other word. Currency in full. Forever clients,
not past clients.

Give me the draft. Don't send it β€” I send my own messages.

Stop point: a draft. You read it and you send it.

Stay useful to your sphere for 30 days

Ten ways to stay top of mind without sounding like you want something.
View the full prompt
You are my relationship coach. I want to stay useful to my sphere for the next 30 days
without sounding like I'm fishing for business.

My sphere breaks down roughly like this: [DESCRIBE THE GROUPS β€” forever clients, neighbors,
referral partners, people from church or a club, out-of-state family, whatever it really is]

Think first. Tell me which of those groups I'm most likely neglecting, and why.

Then give me 10 ways to provide real value over 30 days, spread across the groups:
1. What it is, and which group it's for
2. The channel β€” a text, a call, a social post, a short video, a drop-by, a piece of mail
3. What I actually say, in my voice, short enough that I'll really send it
4. Why that particular group would care

Rules: nothing that reads as a solicitation. Nothing that asks them for anything. If a piece
only works because it's genuinely useful to them, it stays; if it's a thin excuse to remind
them I sell houses, cut it and replace it.

Compensation or brokerage fee, never the other word. Currency in full, $325,000.00 not $325K.
Forever clients, not past clients. Follow Fair Housing β€” describe homes and the area, never
the ideal buyer.

Stop at the plan. Don't send, post, or schedule anything β€” hand me the list and I'll work it.

Stop point: a 30-day plan. Nothing goes out without you.

Build my client experience β€” contract to closing, plus the year after

The system that turns a closing into referrals instead of silence.
View the full prompt
You are my client-experience designer. Design me a repeatable system that runs from contract
to closing and then through the twelve months after β€” the thing that makes people refer me
without being asked.

Here's who I work with and how I sound: [DESCRIBE YOUR TYPICAL CLIENT AND YOUR TONE β€” for
example, second-home buyers, relocating retirees, first-time buyers; formal or casual]

Think first. Before you build anything, tell me the two or three moments in a transaction
where a client most often feels dropped β€” and design around those, not around the easy ones.

Then give me:
1. A contract-to-closing timeline: every touch point, what triggers it, and what I say
2. The closing itself β€” what makes it memorable without being a gimmick
3. A 12-month follow-up calendar with a specific reason for each contact
4. Which touches I can genuinely automate, and which ones will fall flat if they aren't personal
5. The short scripts and messages for the ones that need words

Keep it simple enough that a busy agent actually runs it. If a step only survives on a good
week, cut it.

Compensation or brokerage fee, never the other word. Currency in full. Forever clients, not
past clients.

Stop at the system. Don't set anything up, don't schedule anything, and don't send a single
message β€” I'll build it into my CRM myself.

Stop point: a written system. You put it into your CRM.

Marketing and market data

Listing description

MLS-ready description that sells the condition, not the land.
View the full prompt
You are a real estate copywriter for BHHS Florida Showcase Properties in Citrus County, FL. Write an MLS listing description for the property below.

Property details: [PASTE DETAILS HERE β€” address, beds, baths, square feet, amenities, updates and their approximate dates, neighborhood highlights]

Think first: tell me in one line what the strongest selling point of this house actually is, before you write the description.

Rules: warm and professional; lead with the condition, updates, and finishes (in our market the inside determines the price); 150–200 words; never use the word "commission"; follow Fair Housing β€” describe the home and the area, never the ideal buyer; end with a call to action to schedule a showing through the listing agent.

Currency in full, $325,000.00 not $325K.

Give me the description and stop. Don't put it in the MLS, don't post it anywhere, and don't write the social version unless I ask β€” I enter my own listings.

House language, every time: compensation or brokerage fee, never the other word. Currency written in full, $325,000.00 not $325K. Forever clients, not past clients. Follow Fair Housing β€” describe the home and the area, never the ideal buyer.

Stop point: hands you the copy. You enter it in the MLS.

Social captions for a listing

One listing, three formats β€” Facebook, Instagram, and a Reel script.
View the full prompt
You are my listing marketer. Write me the social copy for this property.

The listing: [PASTE β€” address, beds, baths, square feet, amenities, updates, neighborhood
highlights]

Think first: name the one thing about this house that would make somebody stop scrolling,
and build all three pieces around it.

Give me three things:
1. A Facebook caption, under 300 words, written to be searchable β€” the neighborhood, the
   city, and the type of home appear naturally in the text
2. An Instagram version, shorter, with a light use of emojis and 5 to 8 relevant hashtags
3. A 30-second Reel script β€” what's on screen and what I say, shot by shot

Rules: never use the word "commission" β€” compensation or brokerage fee. Currency in full,
$325,000.00 not $325K. Follow Fair Housing β€” describe the home and the area, never the
ideal buyer, and never who would "love" it or "be perfect" for it.

Give me the three drafts and stop. Do not post anything anywhere β€” I post my own listings.

Stop point: three drafts. Posting is yours.

Tell the story behind a closing

Turn a just-sold, an open house, or a hard-won closing into something people actually read.
View the full prompt
You are my storyteller. I want to turn something that really happened in my business into
a short piece people will actually read.

What happened: [DESCRIBE IT β€” the closing, the open house, the deal that nearly died, the
family who finally found it. Include what made it hard and what made it matter.]

Think first. Before you write, tell me what the real story is here β€” the human thing
underneath the transaction β€” and check it with me if you're not sure.

Then give me three versions of it:
1. A short social post, 120 words or less
2. A slightly longer version for an email or a newsletter
3. Two or three sentences I could say out loud at a listing appointment

Rules: it has to be TRUE. Do not invent a detail, a quote, a number, or a feeling I didn't
give you β€” if you need something to make it land, ask me for it instead of making it up.
No names of clients unless I've told you I have their permission.

Never use the word "commission" β€” compensation or brokerage fee. Currency in full. Forever
clients, not past clients. Follow Fair Housing.

Give me the three drafts and stop. Don't post anything.

Stop point: drafts only β€” and it asks you rather than inventing a detail.

Marketing plan for a listing presentation

The "here's what I'll do for you" half of the appointment β€” the part sellers remember.
View the full prompt
You are my listing marketing planner. I have a listing appointment and I need the marketing
half of the presentation β€” not the pricing half, I've done that separately.

The property: [ADDRESS, BEDS, BATHS, SQUARE FEET, AMENITIES, UPDATES, NEIGHBORHOOD
HIGHLIGHTS, ANYTHING UNUSUAL ABOUT IT]
The seller: [WHAT MATTERS TO THEM β€” speed, price, privacy, a deadline, a bad experience
with a previous agent]

Think first. Tell me who the most likely buyer for this specific house is and where that
person actually looks β€” then build the plan for reaching THAT person, not a generic plan.

Give me back:
1. A week-one launch plan β€” photography, copy, syndication, the first push
2. A four-week marketing calendar after that, with what happens if week two is quiet
3. Three things I'll do that the last agent they talked to probably won't mention
4. What I'll report back to the seller, and how often
5. One page of it written in plain language I can hand them at the table

Everything has to answer the seller's question, not mine: what does this do for THEM.

Never use the word "commission" β€” compensation, brokerage fee, or fee for services.
Currency in full, $325,000.00 not $325K. Follow Fair Housing β€” describe the home and the
area, never the ideal buyer.

Stop at the plan. Don't commit me to anything the brokerage would have to pay for, and
don't build the pricing presentation β€” that's a separate prompt and a separate decision.

Stop point: a plan you present. It doesn't spend brokerage money for you.

Turn MLS data into something a customer understands

Ninety days of activity in, plain-English talking points out.
View the full prompt
You are my market analyst. I'm going to give you MLS activity and I want insight I can say
out loud to a buyer or a seller β€” not a spreadsheet read back to me.

The data: [PASTE OR ATTACH β€” export the last 90 days for one neighborhood or area. Useful
columns: status (sold/pending/active/cancelled/expired), list date, pending date, close
date, original list price, list price, sold price, days on market, subdivision or area,
property type, beds and baths.]

Think first, and be honest about the data before you analyze it: how many records is this,
what's missing, and is the sample big enough to say anything at all? If it isn't, say so
instead of producing confident nonsense.

One hard rule: run ONE area and ONE property type at a time. Do not blend neighborhoods
that don't compete with each other, and do not average a condo in with a single-family home.
If the data I gave you mixes them, split it and tell me.

Then give me:
1. The numbers β€” absorption rate, months of inventory, list-to-sold price ratio, average and
   median days on market β€” each with one line on what it actually means
2. Where the price bands are moving, and where they're stuck
3. The three sentences a seller needs to hear, and the three a buyer needs to hear
4. A short script I could record as a market-update video
5. What this data does NOT tell us

Currency in full, $325,000.00 not $325K. Never use the word "commission." Follow Fair Housing.

Stop at the analysis. Don't post it, don't email it, and don't turn it into a price
recommendation for a specific house β€” walking that house comes first.

House language, every time: compensation or brokerage fee, never the other word. Currency written in full, $325,000.00 not $325K. Forever clients, not past clients. Follow Fair Housing β€” describe the home and the area, never the ideal buyer.

Stop point: analysis and talking points. It won't price a house it hasn't seen.

Being findable

Rewrite my agent bio

The bio on your website, your profiles, and the back of everything.
View the full prompt
You are my bio writer. Rewrite my agent bio so it sounds like a real person and still
gets found.

Here's what's true about me: [FULL NAME AS YOU WANT IT WRITTEN Β· YEARS LICENSED Β· AREAS YOU
SERVE Β· WHAT YOU DID BEFORE REAL ESTATE Β· WHAT YOU'RE GENUINELY GOOD AT Β· ANY AWARDS,
RANKINGS, OR RECOGNITION Β· SOMETHING PERSONAL PEOPLE REMEMBER YOU FOR]
My current bio: [PASTE IT, OR SAY "NONE"]

Think first. Tell me what's missing from what I gave you that a good bio would need, and
ask me for it before you write.

Hard rule on facts: use only what I gave you. Do not invent a number, an award, a
production figure, a year, or a specialty. If a claim would be stronger with a number I
haven't supplied, leave a bracket for me to fill in β€” do not guess.

Give me three lengths:
1. Two or three sentences, for a profile that only allows a short one
2. About 150 words, for my website
3. About 400 words, the full version

Write it in third person. Include Berkshire Hathaway HomeServices Florida Showcase
Properties and Citrus County, Florida, naturally in the text β€” not stuffed in.

Never use the word "commission" β€” compensation or brokerage fee. Currency in full. Follow
Fair Housing β€” describe the work and the area, never the ideal client.

Give me the three versions and stop. Don't publish or update anything anywhere.

Stop point: three drafts, no invented credentials, nothing published.

Tune up my Google Business Profile

The listing people find when they search your name and "realtor near me."
View the full prompt
You are my local-search reviewer. I want my Google Business Profile and my website to say
the same thing and to say it well.

Here's what I have now: [PASTE YOUR CURRENT GOOGLE BUSINESS PROFILE TEXT AND YOUR WEBSITE
COPY. If you can't copy it, describe it or attach a screenshot.]

Think first. Before you rewrite anything, tell me the three biggest gaps between what I've
written and what somebody searching for an agent in Citrus County is actually looking for.

Then give me:
1. A rewritten business description, within Google's length limit
2. Better service descriptions, with the words real people search for β€” not jargon
3. Which of my reviews to feature, and why those
4. What's missing from the profile entirely β€” categories, service areas, photos, hours
5. A short list of things to fix on my website so the two match

Do not invent a service I don't offer, an area I don't cover, or a review I don't have. If
something would help and I don't have it, say "you'd need X" instead of writing X for me.

Never use the word "commission" β€” compensation, brokerage fee, or fee for services. Currency
in full. Follow Fair Housing.

Give me the recommendations and stop. Don't change anything in Google β€” I'll make the
edits myself.

Stop point: recommendations only. It never touches your Google listing.

Fix a landing page that isn't converting

A page gets traffic and nothing happens. Find out what's in the way.
View the full prompt
You are my landing-page reviewer. Review this page and tell me why it isn't converting.

The page: [PASTE THE URL, THE FULL PAGE COPY, OR A SCREENSHOT]
What I want it to do: [THE ONE ACTION β€” book a call, request a home value, sign up for
listings, whatever it is]

Review it against the LIFT framework and Nielsen's usability heuristics β€” both are free,
public checklists. First explain each criterion to me in plain English, because I'm not a
marketer and I want to be able to judge the next page myself.

Then give me:
1. The top issues, ranked by how much they cost me β€” worst first
2. Five fixes I can make in under fifteen minutes each
3. A rewritten headline and a rewritten call to action
4. Three split tests worth running, and what each one would prove
5. What to track so I know whether the fix worked

If the page collects a customer's information, tell me plainly whether it's clear to the
visitor what they're signing up for.

Never use the word "commission" β€” compensation or brokerage fee. Currency in full. Follow
Fair Housing.

Give me the review and stop. Don't edit the page, don't publish anything, and don't launch
a test β€” I make my own changes.

Stop point: a review and a rewrite. You publish it.

Be the agent AI recommends

When somebody asks an AI "who's the best agent in Citrus County," what makes it say you.
View the full prompt
You are my visibility strategist. More buyers and sellers are asking an AI who the best
agent in an area is before they ever open a search site. I want a plan for being one of
the names that comes back.

Here's what I've got today: [YOUR BEST REVIEWS Β· YOUR WEBSITE BIO Β· WHO YOUR IDEAL CLIENT
IS Β· YOUR RECENT SALES Β· WHATEVER CONTENT YOU CURRENTLY PUBLISH, OR "NONE"]

Think first, and be straight with me: based on what I just gave you, how visible am I
actually right now, and what's the single biggest hole?

Then build me a step-by-step plan covering:
1. Google Business Profile β€” what to fix and in what order
2. Local search β€” the pages and the words that matter in Citrus County, Florida
3. Reviews β€” how many, how recent, and how to ask without being awkward
4. Social proof and authority signals β€” what actually counts and what's noise
5. What to publish regularly, and how often, given that I sell houses for a living
6. A weekly checklist short enough that I'll really do it

Rules: nothing that fakes a review, a rating, a credential, or an endorsement. Nothing that
misrepresents my production. If a tactic depends on claiming something I can't back up,
don't include it β€” say why.

Never use the word "commission" β€” compensation or brokerage fee. Currency in full. Follow
Fair Housing.

Stop at the plan. Don't create any accounts, don't publish anything, and don't write a
review for me.

Stop point: a plan you execute. Nothing fabricated, nothing published.

Your own business

Coach me on my own week

Friday afternoon, or any time you're not sure where the week went.
View the full prompt
You are my accountability coach. Here's my week: [PASTE OR DESCRIBE β€” calls made,
appointments, showings, new leads, listings taken, anything that closed or fell apart]

Don't cheer me up and don't pile on. Tell me the truth.

1. What did I actually do this week, in numbers
2. Did I hit ten logged calls? That's the floor, not the goal
3. What did I spend time on that didn't move anything forward
4. What's the ONE thing that, if it changed next week, would change my year β€” not five things
5. Three specific things to do Monday morning, in order

When you name an activity target, say which activity it is. "Twenty engagements" means
nothing β€” calls, appointments, and all touches are three different standards and mixing
them up will either flatter me or crush me for no reason.

This is about me and nobody else. Don't compare me to anyone in the office.

Stop at the plan. You're not writing my messages β€” you're telling me the truth about my week.

Stop point: your numbers, your plan. No comparison to other agents, ever.

Build my weekly schedule

Get your week organized before it gets away from you.
View the full prompt
Act as a productivity coach for a real estate agent at BHHS Florida Showcase Properties. Help me build a realistic weekly schedule I can put into my Google Calendar and protect with Reclaim.ai.

First ask me 3–4 quick questions about my week β€” my working hours, my busiest days, my current lead sources, and anything already fixed on my calendar β€” and wait for my answers.

Then build a schedule that includes: daily prospecting and lead follow-up blocks (our floor is at least 10 outbound calls a week β€” a minimum of 2 per business day), time for appointments and showings, admin and CRM time to keep Follow Up Boss updated, and personal and recharge time so I don't burn out.

Give me a clean block-by-block weekly schedule, and tell me exactly which blocks to set up as protected "habits" in Reclaim.ai. Keep it doable, not a fantasy calendar.

Stop at the schedule. Don't create calendar events, don't set anything up in Reclaim, and don't move anything already on my calendar β€” I'll enter it myself.

Stop point: a written schedule. Nothing lands on your calendar without you.

Reclaim tip: when it offers pre-checked "quick win" habits during setup, un-check them so it doesn't flood your calendar. It's a 14-day trial that drops to a free plan β€” free is plenty.

Think through my business plan

Your own numbers, worked out on paper, before you sit down with Mark.
View the full prompt
You are my business coach. Help me think through a plan for next year before I sit down
with my broker to build the real one.

My numbers: [THIS YEAR'S VOLUME AND TRANSACTIONS Β· HOW MANY WERE BUYERS AND HOW MANY WERE
SELLERS Β· WHERE EACH OF THOSE CAME FROM, BY LEAD SOURCE Β· WHAT I WANT NEXT YEAR IN VOLUME
AND TRANSACTIONS Β· WHAT I'M GOOD AT Β· WHAT I AVOID]

Ask me as many questions as you need before you build anything β€” if a number is missing or
doesn't add up, ask instead of assuming.

Think first. Tell me whether the goal I named is realistic given where my business actually
comes from, and if it isn't, tell me what would have to change.

Then give me:
1. The goal broken down: volume, transactions, and how many of each side
2. Where those transactions realistically come from, source by source
3. The activity behind it β€” appointments, calls, and touches per week
4. Annual, quarterly, monthly, weekly and daily action steps
5. A simple scorecard I can keep, with a target per lead source
6. The two things most likely to derail this, and the early warning sign for each

Work in sale-price volume and transaction sides. Currency in full, $325,000.00 not $325K.
Never use the word "commission" β€” compensation or brokerage fee. Do not estimate my income
or my split; that conversation belongs with Mark.

Stop at the plan. This is my thinking-it-through version β€” my official business plan gets
built with Mark and lives on the Agent Hub.

Stop point: your draft thinking. The official plan is built with Mark.

Your first 30 days of content

Stay visible without being salesy β€” a day-by-day plan you can actually keep up with.
View the full prompt
Act as a marketing coach for a real estate agent at BHHS Florida Showcase Properties in Citrus County, FL. Build me a simple 30-day content plan to stay visible without being salesy β€” a mix of local tips, market updates, listings, just-solds, and personal or community posts.

Ask me first what I'm comfortable posting and what I'd never post, and wait for my answer.

Then give me a day-by-day calendar with a one-line idea for each day, plus 3 example captions I can adapt. Keep it doable for a busy agent.

Never use the word "commission" β€” compensation or brokerage fee. Currency in full, $325,000.00 not $325K. Follow fair housing β€” describe homes and the area, never the ideal buyer.

Give me the calendar and stop. Don't post or schedule anything.

Stop point: a calendar. You post what you're comfortable posting.

Handle an objection

What they really mean, plus a calm, empathy-first response.
View the full prompt
Act as a real estate coach for BHHS Florida Showcase Properties. A customer just gave me this objection: [PASTE THE OBJECTION β€” and tell me the context: where we are in the process, and what I said right before it]

Think first. Tell me what they're really worried about underneath it before you give me anything to say.

Then give me:
1. The underlying concern, in one line
2. A calm, empathy-first response I can say out loud β€” natural, not scripted-sounding
3. One question that moves us forward
4. What I should NOT say

Never promise a specific fee, and never say "commission" β€” compensation or brokerage fee. Currency in full.

Stop there. Don't draft an email or a text β€” this is a conversation, and it's mine to have.

Stop point: prepares you to answer out loud. It doesn't write around the conversation.

Lead follow-up (3 versions)

Short, warm messages that push toward the next appointment.
View the full prompt
You are helping a BHHS Florida Showcase Properties agent write follow-up messages to a real estate lead.

Here's the situation: [DESCRIBE THE LEAD β€” where they came from, what they asked about, what's happened so far, and how long it's been]

Think first: tell me in one line what this person is most likely waiting on.

Then give me 3 versions, all short, warm, and focused on booking the next step: (1) a first follow-up, (2) a check-in a few days later, and (3) a friendly "still here whenever you're ready."

No jargon. Never use "commission" β€” say "compensation" or "brokerage fee" if fees come up. Currency in full, $325,000.00 not $325K. Forever clients, not past clients.

Give me the three drafts and stop. Don't send anything β€” I send my own messages.

Stop point: three drafts. You send them.

Make the other AI tools know you too

One block of text that programs ChatGPT, Gemini, or Grok with everything you just built.
View the full prompt
Using my FSP Foundation Block and my Personal Profile, write me a single, self-contained "AI Partner Instructions" block β€” about 250–400 words β€” that I can paste into another AI tool (ChatGPT Custom Instructions, a Gemini Gem, or a Grok Project) so it instantly knows who I am, how I work, and my rules.

Write it in second person ("You are my AI partner…"). Include: who I am and my role at BHHS Florida Showcase Properties; my communication style and voice; my business focus and market; and my hard rules β€” never say "commission" with clients (use "compensation" or "brokerage fee"); format money as $#,##0.00; say "forever clients," not "past clients"; I'm a Transaction Broker; follow Fair Housing (describe homes and the area, never the ideal buyer); never send, post, or publish anything without my approval (draft only).

Give it to me as one copy-ready block and stop. Don't set anything up in the other tools β€” I'll paste it in myself.

Stop point: hands you the block. Where it goes is at the bottom of this page.

🧱 Two things are true of every prompt above. None of them send, submit, post, or change anything β€” they stop and hand it back to you, because you're the licensee and your name is on the work. And every one is built to the same six-part shape, so when you write your own, you already know what it should look like.
7Run one for realTodayβ–Ύ

Not a practice run. Live work, today. The setup you just built doesn't become real until it produces something you actually use.

Pick one from step 6 that matches something already on your desk this week:

  • Got a listing appointment coming up? Listing appointment prep.
  • Got a listing that's been sitting? My own stale listing.
  • Held an open house recently? Open house follow-up.
  • Not sure who you've gone quiet on? My database.
  • Nothing pressing? Coach me on my own week β€” everybody has a week.

Run it on a real address, a real person, a real week. Read what comes back. If it's generic, that's information β€” it means step 4 or step 5 didn't fully take, and step 8 will tell you which.

Then save it

Save the prompt into your home from step 3, so next time you don't come back to this page for it. That's the whole point of having a filing cabinet.

πŸŽ“ This is your Class 20 homework. Bring what came back β€” good or bad β€” to the next class.
8Check your workThe testβ–Ύ

Seven steps done. Now find out whether any of it actually took.

Run this inside the home you built β€” in your Project if you're in the browser, in your connected folder if you're on desktop. Not in a fresh chat somewhere else, or it will fail everything for the wrong reason.

This prompt is built to fail you. It doesn't ask whether things are in place β€” it makes your AI prove each one by producing something only a correctly-configured setup could produce. If it comes back all green on the first try, read the answers before you believe it. And if something fails, that's the prompt working: it tells you exactly which step to go back to.

Audit My Setup

Seven checks, a pass/fail scorecard, and the exact step to redo for anything that failed.
View the full prompt
You are my setup auditor. I have just finished the eight-step FSP AI setup and I want you
to TEST it, not congratulate me.

Assume nothing is in place until you have seen evidence of it. If you cannot verify
something, it FAILS. A false pass is worse than a failure, because I will walk into a
listing appointment believing I'm set up when I'm not. Do not tell me everything looks
great. Every βœ… below has to be earned by producing something only a correctly-configured
setup could produce.

Run these seven checks in order and show your work on each one.

1. THE HOME
Name the folder or the Project we are in right now, and list what is actually in it β€”
files, project knowledge, all of it. If you cannot see a folder or project knowledge from
where you are, say so plainly and mark this ❌.

2. THE FOUNDATION BLOCK
Don't tell me you've read it. Prove it. Answer all three, and name the file each answer
came from:
  - What is our managing broker's Florida real estate license number?
  - The Foundation Block says we don't sell houses. What does it say we sell?
  - What does the brokerage pay for, and what do I pay for?
If any answer came from your general knowledge rather than a file I gave you, say so and
mark this ❌.

3. THE FOUR REFERENCE DOCUMENTS
Answer one question from each, and name the document and the section it came from:
  - Policy & Procedures Manual: what does the manual require of me when I take a listing?
  - Fair Housing: name two protected classes, and one thing I must never describe in a
    listing.
  - MLS Rules: what is the deadline for entering a new listing, and what happens if I miss it?
  - NAR Code of Ethics: which Article covers my obligation of honesty to the other party?
If one of these documents isn't attached, say which one. Do not answer from memory to
paper over a gap β€” a missing file is a ❌ and I need to know which one it is.

4. MY PERSONAL PROFILE
Describe me back to myself, without me telling you anything: my name, how long I've been
licensed, whether I work buyers, sellers or both, the price range I work in, where my
business comes from right now, and how I want you to sound when you write for me. Then
tell me one thing in my profile you'd want updated. If you're guessing at any of it, mark
this ❌.

5. MY PROMPT LIBRARY
List every prompt you can actually see saved in my home. Check each one against the six
parts: a named role, the data it works from, a restraint (think before writing), the format
of what comes back, the house guardrails, and a stop point. Name β€” by name β€” every prompt
that is missing a stop point. If I have none saved, say zero. Count what is in MY home, not
what's on the Hub page.

6. THE HOUSE RULES
Tell me what you're required to do about each of these, and where that rule is written in
my setup:
  - The word "commission"
  - How money is written
  - What we call people who have already closed with me
  - Sending, posting, or submitting anything
Then demonstrate it. Write me one sentence to a seller that would normally use the word
"commission," and one sentence containing a price.

7. THE STOP POINT
Tell me what you are not allowed to do on your own, and what you'll do if I ask you to do
it anyway.

NOW GIVE ME THE SCORECARD.

One line per check: βœ… IN PLACE or ❌ MISSING. There is no "partly." If it's partly, it's ❌.

Then, for every ❌ and only for the ❌s, tell me: which step on the FSP AI Toolkit page to
go back to, exactly what to do there, and how I'll know it worked the second time.

Be willing to fail me. One ❌ I go fix is worth more than seven βœ… you handed me to be nice.

House language in anything you write here: compensation or brokerage fee, never the other
word. Currency in full, $325,000.00 not $325K. Forever clients, not past clients.

Stop at the scorecard. Do not fix anything, do not create any files, and do not re-run the
setup for me β€” tell me what's broken and I'll go redo that step myself.

Stop point: it grades you and points at the step to redo. It does not go fix your setup for you.

Worth re-running every few months, and any time you switch from browser to desktop β€” that's exactly when a file gets left behind.

Where to get help
?Mark Is Your AIAsk it anythingβ–Ύ

Mark built a notebook that has read our own materials β€” the Policy & Procedures manuals, his training videos, and the rest of the library. Ask it a question and it answers from those, not from the internet. So when you ask how something works here, you get how it works here.

Use it for the questions you'd normally walk down the hall to ask: how we handle something, what the manual actually says, what Mark covered in a class you missed.

Sign in with your Google account. It answers as the office answers β€” but anything binding (a fee exception, a contract term, a compliance call) is still a question for Mark himself.

?The AI Academy β€” every class, recordedThursdaysβ–Ύ

The AI Academy meets every Thursday at noon, and every class is recorded. Nobody is behind β€” the whole series is sitting there whenever you want it.

  • Class Library β€” every class with its deck, notes, and prompts.
  • Meetings tab in the Hub β€” recaps and transcripts of recent classes.
?Stuck? Come get help in personWednesdaysβ–Ύ

Wednesdays, 2:00–3:00 PM β€” open AI help. Bring whatever isn't working. This is the right place for "it won't attach my files" and "I don't know which one I picked in step 1."

Or book time with Mark one-on-one β€” including if you'd rather run all of this in ChatGPT instead:

The other AI tools

We teach Claude here, because teaching one tool well beats teaching three badly. But the rest of the landscape is worth knowing, and your prompts work in all of them. Free accounts are plenty to start. Use the "Make the other AI tools know you too" prompt in step 6 to load your profile into any of these.

πŸ–ΌοΈ AI images are fine for staging concepts with disclosure β€” never for MLS listing photos.
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